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Research papers
Dancing with inspiration
The brand challenge is to be attractive enough to be noticed on the dance floor and then to invite, inspire and at best create a dynamic relationship where brand and consumer become dance partners.This presentation depicts how a consumer-connected...
Catalogue: Congress 2007: Excellence
Authors: Natascha Haehling von Lanzenauer, Elisabeth Vorwerk, Claudia Antoni
Company: Happy Thinking People
September 19, 2007
Research papers
Heidi and the Bollyblog
The increasingly 'irrational' behaviour of consumers, their creativity when interacting with products, the context-led product usage and brand choices are developments which can simply no longer be ignored. The 'Performing Consumer' increasingly...
Catalogue: Asia Pacific 2007
Authors: Natascha Haehling von Lanzenauer, Ayobamidele Gnädig, Alain Messerli
Company: Happy Thinking People
March 12, 2007
Research papers
